The Bank of Punjab Head of Marketing Strategy & Branding Job in Lahore

CAREER OPPORTUNITIES IN BANKING

The Bank of Punjab is one of the fastest growing Banks in Pakistan with its profound existence of 35+ years. It operates through a network of 900+ branches across the country.

We invite applications from experienced, dedicated and performance-driven professionals for the following position(s) in our Corporate Banking, Staff & Strategic Initiatives.

Position

Head of Marketing Strategy & Branding
Grade: Band-5 to Band-3
Location: Lahore
Position: 01

Job Summary/Major Responsibilities

• Lead the development and implementation of comprehensive brand strategies to enhance brand identity and market positioning.
• Formulate and execute marketing plans in alignment with overall business objectives.
• Develop and manage the marketing budget to ensure efficient allocation of resources.
• Collaborate effectively with business teams, product managers, and other stakeholders to ensure alignment of brand strategies with organizational goals.
• Work closely with Marketing team to oversee the proper execution of both above-the-line (ATL) and below-the-line (BTL) marketing campaigns.
• Spearhead the launch and management of social media campaigns to enhance brand visibility and engagement.
• Take charge of internal and external communication initiatives, ensuring consistency and clarity in messaging across all channels.
• Drive the creation of diverse content types, including internal and external messages, articles, videos, infographics, and social media content, to support brand initiatives and engage target audiences effectively.

Eligibility Criteria

Qualification: Bachelor’s degree in relevant field from HEC-recognized/foreign institution.

Age: not more than 55 years as on date of application.

Experience: Minimum 12 years of Banking/Non-Banking experience of managing strategy teams and strategic initiatives.

Important Note:

1. Only shortlisted candidates shall be called for interview. No TA/DA will be admissible.
2. The Bank of Punjab reserves the right to accept or reject any application(s) without assigning any reason(s) thereof.
3. The Bank is an equal opportunity employer. Females, minorities, DAP (Differently Abled Persons) and transgender are encouraged to apply.
4. The above position(s) carry market-based competitive remuneration.
5. Individuals fulfilling the above-mentioned criteria are encouraged to apply online through BOP career portal https://www.rozee.pk/company/the-bank-of-punjab-bop latest by Sep 12, 2026.

BOP Phone Banking: 111-267-200
www.bop.com.pk